Contents

1. Introduction

2. Teacher Resource

3. I. Case Study

   1. 1. Overview and History of the Business

   2. 2. The Experiences

   3. 3. Physical Products

   4. 4. Cultural Sensitivity

   5. 5. Customers

   6. 6. Competition

   7. 7. Pricing

   8. 8. Promotion

   9. 9. Looking Ahead

   10. 10. Resources and Credits