Contents

  1. Introduction

  2. Teachers Resources

  3. I. Case Study

    1. 1. Overview and History of the Business

    2. 2. Physical Products

    3. 3. The Experiences

    4. 4. Cultural Sensitivity

    5. 5. Customers

    6. 6. Competition

    7. 7. Pricing

    8. 8. Promotion

    9. 9. Looking Ahead

    10. 10. Resources and Credits

      1. Resources
      2. References
      3. Credits