Contents

  1. Introduction

  2. Teachers Resources

  3. I. Case Study

    1. 1. Overview and History of the Business

    2. 2. The Experiences

    3. 3. Physical Products

    4. 4. Cultural Sensitivity

    5. 5. Customers

    6. 6. Competition

    7. 7. Pricing

    8. 8. Promotion

    9. 9. Looking Ahead

    10. 10. Resources and Credits

      1. Resources
      2. References
      3. Credits